Path to Mastery

It’s not enough to swoon the right salesperson onto your team. When they get there, you better know how to train and manage them. Ryan Lang and Brooke Bishop, co-founders of Empire Partners, tell the story behind their newest offer, the Special Forces Sales Team. It started with a panicked call in the New Mexico desert. Their client had 1,200 registrants for a paid event a week away, a $12,000 offer, $25K already spent on ads, and no sales team. With seven days to fix it, Ryan and Brooke questi

It’s not your knowing that makes you great. It’s your curiosity that makes you great. Ryan Lang sits down with HR Huntsman, serial entrepreneur, Air Force veteran and founder of Leader’s Edge, to talk about why so many founders become the bottleneck in their own business. He shares what he got wrong along the way: leading like a “director,” faking answers he didn’t have, and burning himself to the ground in his mid-40s trying to please everyone. Chapters: 01:27 Betting on yourself without cer

Every leadership problem that shows up in your team starts with something happening inside of you first. In this episode, Ryan Lang is joined by Natalie Hunter, transformational leadership coach, international speaker, and founder of the first ICF-accredited energy coaching training of its kind, to break down the four pillars of transformational leadership and why the leaders who are struggling most are almost always looking in the wrong direction. From vision and energy to skillset and scale, t

Get access to the EMPIRE Revenue Dashboard: https://empirepartners.net/revenue-dashboard In this episode, I sit down with my co-founder and co-host, Brook Bishop, to talk about something almost nobody wants to deal with: tracking your numbers. Brook and I walk through four different ways we see people avoid tracking their metrics, why clarity beats perfection, why your emotions should be tied to the numbers you can actually control, and exactly which metrics, from lead flow to sales activity to

Crack your personal BankCode in under 90 seconds here --> https://crackmycode.com/empire 82% of buyers will purchase from a salesperson who matches their personality type. Only 18% will buy from someone who does not. That is not a sales problem. That is a people problem. In this episode, Ryan Lang sits down with Cheri Tree, creator of the BANKCODE® system and founder of Code Breaker Technologies, to break down the science of buying behavior, why most sales training is built to fail, and how unde

Most entrepreneurs build their brand and their tech as two completely separate things and wonder why nothing feels cohesive or converts the way it should. Ryan Lang sits down with brand strategist and founder of Firestarter, Willa Kammerer, to break down why that inside-out approach is the real problem, what it looks like to build a brand and a business system that are actually designed around who you are, and how to stop copying everyone else's strategy and start building from a place that is a