Fast Five for Friday: Influence with Integrity, Toughness Through Purpose, and People-Process-Profit

0:01 Welcome to The Coaching Equation brought to you by Empire Partners and hosted by Ryan Lang and Brooke Bishop. Our mission is to help you build a profitable and impactful coaching business by cutting through the noise and all the expert advice to deliver tried and true actionable insights that you can deploy in your business today. Each week, we bring on expert guests, unveil cutting edge tactics and strategies, and share the secrets and stories that we've gathered from working with the most successful coaching companies on earth. Welcome back to the Coaching Equation Podcast.

0:41 I'm your host, Ryan Lang, CEO and co-founder of Vampire Partners. And this is your Fast Five for Friday. All right. Number one, do what you can with what you have where you are. Look, this podcast that I'm recording right now, I got up at 4.15 this morning. I hit the Peloton at five o'clock and here I am. I haven't even taken a shower. Thank God you're not in studio with me right now. Uh, I'm still sweating, but I'm here. Why? Because this is the only time that this was going to happen. And it's important to me. So here's one of the things that I find all the time in our businesses. And gosh, I used to be just the, uh, the worst offender of this ever.

1:23 Probably. I feel like anyway, um, it's, it's waiting to feel like everything is going to be perfect before we do something like that. You know, I can't go record this podcast. I just I was just downstairs getting a PR on the Peloton. I can't go do that right now. I you know, my my program's not ready yet. I'm going to I got I got to throw the finishing touches on this. My modules, the slides on my modules are just not right yet. I haven't made enough money yet. I don't know the right people yet. We're waiting for everything to be perfect. And here's the truth. Mm hmm. The most extraordinary things that we're ever going to do in our lives are born of imperfect action.

2:05 Let me say that again. The most important and impactful things we're ever going to do in our lives are born of imperfect action. The circumstances are never going to be perfect. And the right time doesn't exist. You know when the right time is? Right the fuck now. That's the right time. All right. As I sit here sweaty with my post-workout drink from my Peloton PR. Yeah, I did that. All right. Number two. intention behind persuasion. You know, recently, Brooke and I have been talking a lot about how important it is to be able to move people, to be able to persuade and influence people in an authentic way. And it got me thinking a little bit, you know.

2:46 Recently, those of you that know anything about direct sales probably heard about the demise of the company Modare. And I thought back, you know, I've been selling something since I was a kid. I've always been like, hey, show me a way to make money and I'm in. Let's go. And I remember when I was out of high school, I was working as a personal trainer and I got involved with a direct sales company called Equinox International. They're no longer around. That one was, I'm pretty sure, a pretty fiery crash. And, you know, the thing about it is that when I was doing Equinox International, I was so obsessed with the opportunity. And I hardly ever sold anything from that company.

3:29 Like, I think I got my mom. I think my mom bought a water purifier that I had that, you know, that was part of the company. It was like sold water purifiers and like healthy supplements and stuff like that. I think my mom bought something from me. Other than that, I don't know that I ever had another customer other than my mom. So and I thought, you know, years down the road. I was involved with Modare. And when I was running my health and fitness business, I sold a lot of their product, Liquid BioCell. And I got to thinking, like, why is that? Why did I struggle so badly with that early in my life? And, you know, and it was easier for me when I did it with Liquid BioCell.

4:11 And here's the kicker. This is what's really interesting. Interesting. I sold Liquid BioCell really easily to almost all of my clients and even people that weren't my clients because I used the product and I literally, I mean, it made massive changes for me. And so I believed in it. So my intention behind selling it was not I want to make money. When I was 19 years old trying to sell Equinox shit, I just wanted to go make money. It wasn't about helping people. It wasn't about the transformation that I knew people could experience if they use this product. It was about I wanted to make money. And so when I became successful, my intention had changed.

4:51 I knew how it changed my life. I knew the science behind it. I knew how it could help the people that I was training and coaching, the people in my life. Anybody that knew me during that time knew I would talk about it all the time. And I still use it today. Um... And thankfully, I think it's being shifted to another company called Amari, which, by the way, if you're interested in something like this, Amari is a great company and they do a lot of cool gut stuff. You should go talk to my friend Janelle Devlin. I will link her stuff up in the show notes. But intention behind persuasion and influence is absolutely everything. Number three, the power of freedom. You know, this week, my youngest of the two assistants, my daughters, if you don't know that phrase, the youngest of the two assistants was home from school because she decided here we do have the option to opt our children out of standardized tests.

5:47 And we gave her the decision. She has straight A's right now. And she decided, hey, I don't want to do it. I don't want to do the standardized test. So she she was home all week long, which was an adventure because my calendar was a disaster and I didn't have a whole lot of time to spend with her. Thankfully, you know, she's 11 going on 12 and very self-sufficient and we had activities planned and all the things. Yesterday, I got a break in my day and I was able to go out in the 72 degree spring weather here in Colorado and hit the tennis ball with her for 40 minutes. And I got to thinking to myself yesterday, my God, how lucky are we?

6:27 All of the struggles, all of the difficulty, all of the sleepless nights, all of the I don't know how I'm going to do this. It's all worth it. Not for the money, not for the cars, not for the stuff, not for the accolades. It's worth it for 40 minutes of time in 72 degrees sunny weather with my 11-year-old hitting the tennis ball. That is the power of freedom. That is what we work for and strive for and sweat for every single day. Don't lose sight of that. Number four, quote. All right. I'm feeling generous today. I don't know. Maybe it's because like I got all my hormones and endorphins popping off from my Peloton ride.

7:08 But I'm feeling generous and you are getting the double stuff of the quote today. Two quotes because I think they relate to each other. Number one. Bedros Koulian. Recently, I caught this. This was not something I've ever actually seen somewhere, but I caught it in like a podcast mashup and I was like, oh, we're that. I am motivated by purpose and duty while others are motivated by pleasures and desires. Let me say it again. I'm motivated by purpose and duty while others are motivated by pleasures and desires. Bedris Koulian. Before I dive into that, I'm going to give you number two.

7:49 Tough times don't last. Tough people do. Les Brown. Now, those two are a perfect sandwich, y'all, because here's the thing. Right now, there is some crazy shit going on in the world. I'm hearing a lot of people, you know, very afraid of like, you know, our economic climate right now. This trade war is going on. AI is running wild. Like there's some uncertainty in the world right now. Here's the truth. When you know why you're motivated, it is not that hard to be tough. Right. Let me say it again. When you know why you're motivated, when you're driven truly, as Bedros says, by purpose and duty instead of purely by pleasure and desire, it's not that hard to be tough.

8:35 We look around and we see these examples of people that we think are tough and can last through all this stuff. And I don't understand how you're not affected by that. And you seem to be impervious to doubt and difficulty and all the things. You know why? Yeah. It's because they're driven by purpose and duty. So I want you to check yourself on that today. What's driving you? And this is, by the way, one of the other things. I talked about this recently in the context of sales and treating sales like it's an investment account, right? It's the long game. I'm not just searching for the next dopamine hit. I'm motivated by purpose and duty. Check yourself on that. Make sure you know what's motivated in running your show every day.

9:18 Number five, saw a wonderful podcast on YouTube recently. Jay Shetty and Sundira Madani, who is the founder of the company Stacks, which is a really cool payment processing company. They've done amazing things. And her story is fricking incredible. It was actually, I knew of her. It was the first time that I ever really got exposed to her and her story. Uh, she's brilliant. She is, uh, uh, just, uh, a boss as an entrepreneur. And this episode is a must watch slash listen, especially if you are a female entrepreneur. Uh, And it's a must listen no matter what.

9:59 But if you're a female entrepreneur, you got to catch this episode. In the episode, there's a ton of gold. One of the things that I pulled out of it, I love anything that comes in threes. That's my number. I love things that come in threes. I think in threes. And Sundeer talked about her three Ps to scaling. Yeah. It's people, process, and profit. People, process, and profit. Here's the thing. This is one of the most confusing concepts for most people is understanding how do I scale my business? Can I scale my business? Is it even possible? If I wanted to, what do I pay attention to? Well, she broke it down very simply. People, you got to have the right people on the bus. You got to have the people that are on mission.

10:41 You got to have the people that are filling the roles that you eventually shouldn't be filling at some point or another. You have to have the right people to do the doing so that you can do some ideating and creating. and persuading and influencing. You got to have the right processes. This is one of the reasons I'm so grateful for our COO, Vanessa. She is absolutely incredible when it comes to systems and processes. And it's one of the reasons that we've been able to grow exponentially in the last year. And then lastly, you got to have profit. If there is no profit, you can't scale a business. And one of the things that that boils down to is understanding the difference between revenue and profit.

11:21 We're not talking about the gross amount that you bring in every day, but how much of that is actual profit. The three Ps to scaling, people, process, profit, as told by Sundeer Madani. I'll link up that YouTube podcast in the show notes. That is it for today, my friends. Thank you for listening to this episode of the Coaching Equation Podcast. Until next time, take care. Thank you for listening to this episode of The Coaching Equation. Please hit subscribe wherever you listen to your podcasts. And if you got value out of this episode, we'd be so grateful if you would share it out with a friend and leave us a review on iTunes or your favorite platform.

12:04 To learn more about Empire Partners or to inquire about working with Ryan and Brooke, please visit www.empirepartners.io forward slash go. .