Slow Down to Speed Up - How Immersive Focus Creates Breakthrough Results
Episode Summary: In this high-energy episode, hosts Ryan Lang and Brook Bishop share their transformative experience from a recent Arizona trip where they accomplished more in two days than they had in six months. They dive deep into the power of environmental shifts, concentrated focus without time barriers, and the magic that happens when you're willing to step away from the daily grind to work ON your business instead of just IN it. Discover how immersion, strategic isolation, and being around other high-performers can unlock breakthrough results in record time.
Key Takeaways:
• (02:27) Concentrated focus is magic - When you remove time barriers and distractions, extraordinary things become possible in compressed timeframes
• (08:34) Working IN vs. ON the business - The critical distinction between daily task execution and strategic deep work that actually moves the needle
• (13:49) Environmental immersion unlocks creativity - How changing elevation, temperature, sleep patterns, and social connections literally rewires your neural pathways for better ideas
• (15:52) Going until the outcome is done - Why abandoning artificial time constraints and pushing through to completion creates exponential results
• (25:21) The power of high-frequency people - Being around others who think bigger and commit to outcomes elevates your own standards and possibilities
• (29:25) State management drives solutions - Comfortable environments produce comfortable solutions; uncomfortable environments force breakthrough thinking
Notable Quotes:
• "When we're willing to kind of take the gas, you know, foot off the accelerator and slow down, and even in some cases come to a complete stop, we got more gas in the tank and we're able to come out of the gates fast and truly accelerate." (02:13)
• "Time is qualitative, not quantitative... everything just slowed down. There we weren't thinking about time." (03:02)
• "We often have these paradigms around how long something is going to take mainly because we're fucking distracted the whole time." (19:16)
• "If you just want to play small, you don't have to do this kind of shit. You don't. You can go hang out in your normal environment with your normal friends, having your normal conversations." (27:18)
• "When we're in a comfortable environment, we come up with comfortable solutions. When we go put ourselves in an uncomfortable environment, we come up with uncomfortable solutions." (29:25)
Resources Mentioned:
• Cal Newport's book: Deep Work - The difference between busy work and concentrated focus
• Empire Partners Upcoming Event - www.empirepartners.net/event
• Official Podcast Website - www.coachingequation.com
Ready to experience the power of immersive focus? Stop waiting for the "perfect time" and start creating breakthrough moments.
Join Ryan and Brook at their next quarterly event September 17-20, 2025 in Fort Collins, where you'll step out of your routine, get around other high-performers, and accomplish more in three days than most people do in months.
Visit www.empirepartners.net/event for details, and if you need help getting creative with resources, just reach out - they've got a hundred ways to make it work.
Connect with Empire Partners: Loved this episode? Subscribe, leave a review, and visit www.coachingequation.com to drop them a voice note - Ryan gets as excited as a school girl when he receives them! Ready to transform your business through strategic immersion? Your breakthrough is waiting.
0:01 Welcome to the coaching equation brought to you by empire partners and hosted by Ryan Lang and Brooke Bishop. Our mission is to help you build a profitable and impactful coaching business by cutting through the noise and all the expert advice to deliver tried and true actionable insights that you can deploy in your business today. Each week, we bring on expert guests, unveil cutting edge tactics and strategies, and share the secrets and stories that we've gathered from working with the most successful coaching companies on earth. Welcome back to the Coaching Equation Podcast.
0:41 I'm your host, Ryan Lang, CEO and co-founder of Empire Partners, alongside my co-founder and co-host, Brooke Bishop. And, you know, this episode, at the time of the recording, we were just getting back from a trip to Scottsdale. And we had so many incredible distinctions from this trip. It was bananas. It was literally we could not wait to get back in the studio and get together and record an episode on everything that we pulled out of those couple days. And, you know, literally it was to a point where time slowed down for a couple of days for us when we were gone. And it wasn't just the vitamin D's and the margaritas by the pool, although that did happen.
1:26 There was so much that came out of the immersion that we were able to experience, so much that we didn't expect, so much that came out of changing our environment and the incredible connections that we made while we were in town. We discovered so many incredible things in just a short span of time, and we couldn't wait to share it with you. So I'll stop teasing. With all of that said, let's go ahead and dive in. This is the Coaching Equation Podcast. Welcome back to the Coaching Equation Podcast. I'm your host, Ryan Lang, CEO and co-founder of Empire Partners, alongside my co-founder and co-host, my very tan co-host, Brooke Bishop. What's up, Stead? Dude, I am feeling tan. I'm feeling the effects of the Arizona sun.
2:09 Yes, sir. Yes, sir. Dude, this episode is going to be so much fun because we just had a really expansive experience, I think, for the two of us, literally a couple of days ago. And we were so excited about everything that transpired and the state that it put us in and everything that was accomplished and the connections we made that we wanted to literally just jump right into the podcast. and share with everybody kind of what came out of this. And I would just say sort of as a, as a, as a theme for this episode, this is really about the incredible things that happen when you're willing to slow down so that you can speed up.
2:59 And I think it's one of those things where we just, especially if we're in growth mode, we feel like we've just got to constantly be doing, it's got to constantly be the daily grind. We feel like we can't take our gas off of the accelerator. And it's an interesting thing because I think that, you know, that's actually a fallacy in a lot of cases. Like when we're not willing to take the gas off of the accelerator, we fucking run out of gas. you know, when we're willing to kind of take the gas, you know, foot off the accelerator and slow down. And even in some cases come to a complete stop, we got more gas in the tank and we're, we're able to come out of the gates fast and truly accelerate.
3:47 So anyway, what, what this thoughts and distinctions you have around the concept before we kind of dig into, you know, the weekend. Two things. One big one, which was, you know, concentrated focus is, I mean, there's just, there's, it's magic. The other part is when you remove the barrier of time, that's another huge effect of things. So, you know, with you and I going and spending three days in Arizona, we're going to be able to do that. You know, we we didn't have the hey, here's my normal routine and here's my normal habits. Here's when I wake up normally and here's when I'm in my office. And when it hits five o'clock, I shut things down like we we had endless time when we were together and we really dug in.
4:36 And that concentrated focus and not putting any guardrails on time. I mean, half of the magic that we came up with when we were there was happening at like 1 a.m., 2 a.m. Yeah. It was that concentrated focus through the whole day where then the stars started to align where it was like, ah, clarity. Yeah, it's so true. And I think, you know, there's this whole concept around, you know, time traditionally being treated linearly, essentially, right? And where in actuality, time is qualitative, not quantitative.
5:17 Yeah. And that was the cool thing that really happens funny because that was one aspect of this. I really didn't even think about everything slowed down. It's like we weren't even we were hardly paying attention. We had a couple of, you know, meetings that we had to be at or an event that we might have to be at or whatever. But everything just slowed down there. We weren't thinking about time. You know, I think that's a really, really brilliant distinction. Yeah. And so to give you a little bit of a sense, just to kind of tee this up, basically, we have a mastermind that we're a part of. The guy that runs the mastermind was having a birthday party this weekend.
5:58 And we got invited to come out to the birthday party. And we know other people that are out in the Phoenix area, including... partner that we do some work with. And so we kind of looked at this as a bit of a networking opportunity. And what's really fascinating about this is that we got there and the networking was amazing. The connections were amazing. It was great to see people. We deepened relationships. And all this shit happened that we didn't even expect. Because like you said, we were totally out of our routines. We were, you know, in a different environment. And we just like doubled down on a few things that we needed to bust out.
6:41 And I think we got more done in two days than we have in the last six months, probably. I totally, totally agree with you. Yeah, there was it was really interesting because I don't know how many times we're like, oh, it's only 9 a.m. Wow. We've already got so much done. And then it's like later we're like, holy crap, it's already 9 p.m. Like there was there was this weird space where like everything slowed. And then there's also this moment where like time disappeared. But yeah, to your point, you know, changing our environment, you know, the amount of decisions we made sitting by a pool, whereas, you know, at home, I'm like, if I'm working, I've got to be at my computer. And I think, I think there's a huge impact when you're not looking at a screen.
7:24 Because I don't know about you yet. Yesterday, when the first day back in the normal routine of life and back in front of the screen. It's a little jarring. It was it was very different. It was very, very different. I got a lot done yesterday, but it was definitely different getting work done stuff, if that makes sense. Yeah. No, it does. And it's kind of like, you know, I mean, Cal Newport wrote a book on this called Deep Work. And that's the difference between the doing, doing of all the tasks and 45 meetings in a day and all of that stuff versus deep work. And that's the cool part is that literally like, I think this was sort of like our equivalent of like, you know, Walden Pond here.
8:13 We really, we were off doing the deep work because we weren't fucking around with the minutia. Yeah. And I want to ask you a question. I'm curious about this. How, so this is something I know that you and I have talked about. And I think sometimes we do it well. We try to designate our Fridays, you know, for stuff like this. And sometimes we do it well. Sometimes we, you know, we loosen our standards a little bit. We let too many meetings on the calendar and then we're not doing it well. But I know, I feel like I kind of came out of this past weekend and, like fiercely resolute about like, first of all, this has to happen in, in like way more often because look at what the hell we just did.
9:08 You know how much further we'd be along if we were just disciplined enough to say that we'll execute on these kinds of things more often and commit to them. Um, But, you know, what did it feel like for you? Because like you, you are, and I don't mean this in a derogatory way. I mean, in a positive way, you are a prolific doer. I mean, prolific, like your, your ability to do and create, you get a lot of shit done in the span of a day, far more than the average human. But what was it like for you to to like separate yourself from that, but then to go deep on something?
9:49 And it's not the normal doing, but it's truly like creating. What was that experience like for you? It's not like it's the first time you've ever experienced. But on the other side of it, what were some distinctions that you feel like? Yeah. And many of the therapists that listen to our world, they would go, oh, Brooke has OCD. Yeah. Uh, yeah, you know, it's, it's interesting because there was a point in time where I used to time block in five minute increments. And like my calendar was bananas, dude. Like I had it reset. So literally every five minutes you could see like what was happening, what was going down. Yeah. So I definitely am an efficient doer. And I think the magic is, you know, when we're in the doing, it's kind of like we're in the business versus, you know, like we're working in the business versus working on it.
10:34 Like that was a very clear distinction over this last weekend. Yeah. You know, I can honestly say we haven't taken that time and a while to really work on it. Where, crazy enough, just because we have had so many shifts, one would think that we've been really working on it. Yes, in some ways, but also in other ways, like there's been so much to do that we've just had our heads down. Or at least I know I have for that piece. Yeah, 100%. And it's interesting because you use some very magical language, you know, quantitative versus qualitative. We have been doing a lot of quantitative. qualitative or no quantitative quality. Yeah. We've been doing a lot of quantitative work over these last few months.
11:15 And this was very much a qualitative experience where it was like, oh, as soon as we stepped back, it was kind of like, we pulled back the curtain and we went, oh, all these things we've been kind of spinning around in circles, not really making decisions, not having clarity, not, not really locking in felt, it felt nebulous a week ago. Whereas when we kind of stepped into this this weekend, we both went, oh, we're seeing through the same lens. Oh, we can make decisions really quick. Oh, like all these things that have been like simple stuff, like what are we calling our event or pricing or deliverables or like all the stuff that. you would think would be easy for us. I mean, this is the world that we, this is what we help other people do.
11:56 Yeah. It was just, yeah, there was just, I'll say this sentiment, clarity equals power, right? Yeah. And I think that that's what, I think both of us, and you tell me if I'm crazy, but I feel like we came out of that weekend going, holy shit, I feel empowered because we felt so clear. Yeah. Yeah, I totally agree. And I think kind of one of the catalysts for that was a total shift in environment. So, you know, it's it's being we literally did spend a good portion of the day by the pool. And, you know, we had this super awesome room that had this. just enormous balcony.
12:38 You could have fit 30 people on this balcony that was up there, but doing that, getting out on the balcony, it was, it was, it was like absurdly huge. I should have run laps on that balcony. We could have, we could have, we could have at bare minimum, we, we could have done some suicide, uh, burn the shit out of my feet with the heat though. But yeah, right. Yeah. But it was that it was it was walking, you know, is walking all over the resort. It is, you know, that shift in environment. And also, I think the benefit of having some really cool surroundings like you can you can totally change your environment.
13:22 Sometimes it's helpful for me to literally just change my environment by leaving my house and going to a coffee shop. changing the environment from our office, you know, from our home to our office space is super helpful for us. Talk about that for a minute and how you've seen kind of the value of that. Because I know that for me, especially when I'm in an environment that inspires me, I get this a lot actually when I'm in the mountains. I think like my brain, it's like, I feel like, I feel like I just took the limitless pill, you know, some days when I'm in those environments, I think faster, I think more clearly, I'm way more stimulated and inspired and stuff like that.
14:13 Talk about that for a minute. Yeah. Well, I know this is for you and I, you know, we're all creatures of habit, whatever our habits are, whether they're intentional or not. I know you and I are both mega, mega regimented. And, you know, in terms of our sleep patterns, in terms of what we consume, when we consume our food, what water, our hydration, our movement, like go down the list. Yeah. The thing that was wild, because for us to go from, let's call it, let's just call it 5,000 feet elevation down to sea level, right? That alone had a mega impact. Then going from the temperatures of where we were at to 100, I think it got, what, up to 118, I think, at one point. Like, that was crazy.
14:54 Changing our sleeping dynamics, changing the air quality, changing, like, we literally changed every piece of our routine. Yeah. And we put ourselves in a new space, a new environment. We also, here's another piece, dude. We met a whole plethora of new people with new vibration, with new thought processes, with new models of the world, with a whole new, like a change of resonance. Yeah. And so you and I went into that. So guess what? Like all of that changes the ideas and it changed every part of how our neural connections and pathways lined up. I mean, even stuff that was simple around, you know, the people that were at the pool or the people that were working at the hotel and just all of that was it was literally it was like a very pleasant boot camp that we went and got dropped into.
15:43 You know, yeah. That's so true. Yeah, I think that is so true. I love the way they phrase that. A pleasant boot camp. Yes, it really was. It really, really was. And, you know, I think one of the things that this obviously that came out of this that Foster would go back to the concept of deep work. But. It was it was immersion into something. And what was so cool about it and this this literally unfolded organically, because what was really funny about this is you're listening to this. You might be thinking, oh, you know, they probably like teed up all these things they were going to work on while they were gone. No.
16:23 Um, a hundred percent that did not happen. We were head down doing shit until, you know, the minute that we left and literally we were literally on meetings driving to the airport. Like we didn't stop to think. And we were in meetings at the airport until we got on the plane. We were like, oh, wait, what are we doing? Yeah. Yep. Yep. The only thing that we had planned were, were the, you know, were, were, you know, the, the meetings and the events that, that were on the calendar. And I think what was really cool about what happened is that it was honestly, it was accidental immersion. We, we started on something and it was like. Oh, do you want to do this? Oh, yeah, that'd be a really good idea.
17:03 Why don't we just go? And then we would just then we're just in it. And we just didn't just kept going until, you know, until we were done. And it was like, oh, shit, we just did this. Holy crap. Let's, you know, what's the what's the next thing? I want to double click on what you just said right there, because that that is a huge piece of. So there's a couple of magic words you mentioned, one being immersion, whereas I know that our audience is very familiar with this work. Right. So there's this immersive moment in time. Right. So we had this, what, two to three days where we were like in it. The other piece that you just hit on that I think is so freaking critical. And actually, I want to share a story as it relates to it. But going until the outcome was done. right like there there was never a point where we're like oh it's it's 10 o'clock it's my bedtime whereas i and again for anybody who knows us by the way like i know ryan is religious watch check this out ryan what's your bedtime uh like nine o'clock okay yeah mine's 10 right now watch check this out ryan what time do you wake up in the morning four o'clock I wake up at five.
18:07 So we have the same exact amount of sleep, but we have one hour shakeup, but we're religious with it. So you'd think if we're in another place together and we're both regimented, we'd be like, oh, is it nine or is it 10? Like we need to go to bed. Like you guys, we literally were up until like one or two o'clock in the morning on like every night, which. If my wife is listening to this, she's like, you are full of shit. There's no way. Oh, mine too. Uh-huh. Yeah. Yeah. That is not happening. But within that. So here here's kind of the play. The only other place that I've experienced anything like this, by the way, was when we would have executive meetings with Tony Robbins. Right. We get there. It was a totally new world.
18:47 He's in Florida. He's got this crazy mega, mega mansion, totally different tools and food and different different things that were there to make the experience unique. But here was the kick. We get into these conversations. And we get into solving these problems. And it was, we were so immersed and so in it. And there was this concentrated focus. And it was like, we'd already put in 12 hours of that day. Like, we're not giving up now. Like, we just kept pushing. And we went until 4 and 5 a.m. the next day sometimes. And it was like, hey, I know you're tired. Go take a cold plunge. For you and I, it was like, go jump back in the pool. Yeah. Yep. Yeah. Go outside because it's a fucking 115 degrees and go heat up for a second and come back. And so there there's just this magic of getting in that room and getting into that zone and being around other people that are just totally locked in on an outcome and not letting go until we cracked it.
19:38 And yeah, I mean, we frickin cracked the code, which was frickin awesome. So, yeah. Yeah. You know, I want to hit on two things here. I mean, first things first, just kind of circling back to the environment and the immersion and sort of that commitment to just like push everything aside and go deep on something. You know, this is actually something Because we know the value of it, this is actually something that we've done in our consulting for a few years now, where, you know, we've kind of done, you know, a longer sustained session with somebody to kind of, you know, build or bake something out. But we've now actually taken that to a whole nother level.
20:19 This is something that one of our, you know, a couple of our clients have got to experience recently where we'll just take an entire day. And when we've got something that we need to build in the business, it's like, shut your email off, quit fucking around on Slack. Nobody's messing with their phones. We're going to lock up together and we're going to build this thing out until it's done. You know, like most recently, yeah. We worked with one of our clients where literally we mapped out literally their entire business in a day from, you know, the different programs. I honestly don't think we're going to be able to pull that off, by the way. Like in my head, I'm like, this is going to take a week. And yeah, didn't mean to interrupt you on it.
20:59 But yeah, I was baffled when I was like, holy crap. Like literally your entire business got documented in one sitting. It's pretty, pretty legit. It's wild. And it's such a good example, too, of how we often have these paradigms around how long something is going to take, mainly because we're fucking distracted the whole time. You know? Like, we just lock it up. You know? Amazing things happen. And it's one of the reasons that we've now added that to our list of offerings is that we've seen the impact of it. And literally, we got done with that. And I think my exact words to you were, holy shit, you know, we may have accelerated their timelines by like two years by just locking up for one day and doing that.
21:48 So that's been super valuable. The other thing is, I want to hear it. So when you're going back to, I love the examples that you share of the kind of epic stories from Tony's house. Yeah. What did you, when you think about, you have the immersive thing, we have like, okay, I'm going to lock myself up. But now you bring in the element of other people around you. What are some of the benefits that you saw there where you've got somebody like Tony saying, hey, guys, all right, we're going to lock ourselves up. We're not leaving until this is done. What were some of the incredible sort of, I don't know if you can give it an example of, you know, creation or creative ideas that came out of that, but.
22:30 Absolutely. And you know what, the way I kind of relate this, see now the, I don't know where the status and I'm probably pulling this number out of my rear. So nobody else quote me on this, but it'll make sense for my sentiment here. So it's something like, I don't know, 75% of car accidents happen within less than a mile of your house or something like that. Mm-hmm. Yeah. And they say the reason for that is because we get into our familiar environment and then we start to turn off the conscious parts of our brain. Yeah, we go and get that unconscious. Right. So, you know, this happens with work. This happens with everything that we do. Right. Especially the things that become on autopilot. It's like, oh, I've got to send emails. Oh, I've got to respond to something.
23:11 Oh, I've got a meeting that I'm going to be with the same people or I got to do a thing. And so this was a fascinating piece because one of the meetings actually with Tony to use as a parallel. So he was coming out with his book called Money Master the Game. And at this particular point in time, it was not on track. All the things you need to do in order to get on New York Times bestseller list was. the metrics that we were wanting to hit before this thing released, it was nowhere near where it needed to be. And I think the number was something like we needed to sell like an extra 50,000 copies. It was, in my head, an impossible goal. I'm like, 50,000 copies of a book?
23:51 Like, huh? I don't even, where do you start with that? Yeah. And so we were already nine, 10 hours into the day. So whatever that time was, we had started at his house at 9 a.m. And wherever that landed, that's roughly where we were at. And this insurmountable goal popped up on radar. And there was about 10 of us in his office. And we're like, okay, we're not leaving until we figure out how to sell 50,000 copies of a book. Yeah. Okay. Just like for you and I, I'd be happy if we sold a thousand copies of our book this week. Even a hundred copies would be fricking awesome. 50,000 copies. So in the course of this, Tony, so this, this was a magical piece because we had an insurmountable goal and because we had concentrated focus and because we had all these different models of the world and different lenses and brilliant people sitting there together, by the way, none of the people in the room were book salespeople.
24:46 Like that wasn't that was nobody's gifts. But we locked in this outcome and it was the outcome is going to be selling 50,000 books. So we make sure we hit New York Times bestseller list. OK, great. Then the next piece was, well, what's the problem? What's the challenge? What are what are the things standing in the way? What are the opportunities? We went down this whole thing of if our children's lives depended on us selling 50,000 books that day, what would we do? And dude, it was crazy because the craziest answers came out of people's mouths. Oh, I'd call Oprah. I'm like, well, do you have Oprah's number? No, I don't have Oprah's number. Does anybody else have Oprah's number? Well, I don't, but I know somebody that actually went on Oprah at one point in time. So I'm sure we can get there if we had to. Great.
25:26 Who else do we know? And like, literally, it was all these. We came up with like 100 people. That if they promoted the book, we'd get to 50,000. And we then started to devise this plan of if our children's lives depended on it, we had to get to them. How the heck would we get to them? And we started making calls that are in the room. And dude, lo and behold, there was 10 people that if we got a hold of those 10 people, it would get us across the finish line. And we got a hold of all 10 of those people in that moment. Like it wasn't, let's create a plan. And I don't want to fall flat on my face. What are they going to think about me if I reach out to them? What if they tell me no? Like that wasn't allowed. It was no full-fledged baked plan and all the bullshit stories that we tell ourselves that cause us to hit the brakes.
26:11 And, well, what if I got a hold of these people over the next 12 months or 10 years? No. Right here, right now, it's happening. And you have the account. Here's the key piece. No one could chicken out. Because you have Tony Robbins looking at you going, make the fucking call. Hit send on your text message. Like, okay. Blip. Right. So with you and I this last weekend, it had that same exact vibe where we're like, we are in it. We're not letting each other off the hook. We're not going to bed early. We're not going to push this. We're not going to go put it on our list of things to do in a couple of weeks. Like it's happening. No. Like, how many people did you and I reach out to on Friday? We're like, oh, you're behind on a particular project.
26:52 Like, if you've got a message from us this past weekend, now you know what the fuck is happening. Good morning. After it. Mm hmm. Uh. Yeah, dude. So there's there's the immersive piece. There's taking off the guardrails of time. And there's so much magic and being in the room with other people who play and think bigger. Like you and I had some key meetings and some key connections like that was that was huge. Yeah, 100%. I think you just really hit one for me is, you know, being around other people. Because here's the thing, you think about an environment like Tony's, you know, if somebody was like, yeah, we can't do it.
27:33 I mean, he would have kicked them around the house. No, I've watched him. I literally watched him fire people in the room. I just can't figure this out. He's like, get out of the room and you're not helping us. Done. But, you know, being around a group of people that that think bigger, but that are also committed to outcomes, you know, and are also committed. This is a big one committed to solving problems and overcoming challenges and roadblocks and things like that. Yeah. that's, that's huge. It's, it's, it's a hundred percent huge. And, and I think, you know, it's, it's one of the things that I know, like we had an opportunity while we were gone in addition to spending so much time, uh, you know, with each other and getting so much done there.
28:16 Um, We had a couple of just wonderful, really long like meetings over meals and stuff like that. We had an opportunity to be at this birthday party where we were with a whole lot of unbelievable humans that have done incredible things that are continuing to do incredible things. And... I think one of the things that I took away from that was it was just such a great reminder to me how important it is that for those of us that really want to achieve something big, like, look, if you just want to play small, you don't have to do this kind of shit. You don't. You can go hang out in your normal environment with a normal friend, having your normal conversation, you know, and everything will be cool.
29:02 But if you want to play bigger and you think that you're going to do that, hold up in your fucking office, you're sorely mistaken. Bad idea. There's so much magic that happens when, number one, going back to the environment, we get out of the environment, we immerse, but then we go get around crazy ass motherfuckers, you know, that are wanting to do big, huge, amazing things in the world and are making an impact and are driven by something beyond just comfort or the next dopamine hit. You know, they're living and working on purpose. Yeah. Um, magic happens in those environments. And that's a big part of what we've, you know, experienced.
29:44 And I think it's funny. We were talking about this actually with, with some people that we were, that we were with, uh, over the weekend about how, you know, when we started the company, we were like, yeah, we're not going to be an events company. We're not going to have a mastermind. Then we have a mastermind and we do, you know, four quarterly events. But I think one of the reasons why that is, is we both had lots of event experiences, lots of that. Some that had been amazing and transformative, some that had been kind of like that classic personal development, high at the event and shit doesn't happen afterwards.
30:29 And I think that one of the reasons why we do these events, and we now have four of them every year, we've got our next one coming up here as we're recording this in just about a month or so, about five weeks or so, September 17th through the 20th, 2025 here in Fort Cullen. But one of the reasons why we fell in love so much with these events when they're done right is it are the epic things that happen on the backside of it and the true work that can get done. It's one of the reasons why we don't just have events where we just stand up and wax poetic and just, you know, give content the entire time. We roll up our sleeves and we get shit done because we know what can happen in a different environment when you're in immersion and you're surrounded by incredible people that help you think.
31:16 Yeah. Not do yet. Yes. I'm double clicking on on what you just mentioned, because there's this element in this. This is literally the foundation of all of what Tony Robbins teaches in his world. State management. Yeah. Yeah. Right. So when we're in a comfortable environment, we come up with comfortable solutions. When we go put ourselves in an uncomfortable environment, we come up with uncomfortable solutions and we step outside of the mold. So when you feel connected or when you feel held and you're in a safe space, when everybody around you raises the standard and expectation, when you step into that fold and you commit to playing bigger, right? Magic freaking happens.
31:58 Yeah. And that's just that's just the reality of it. And so, you know, if we look back to when, you know, when COVID was happening, it was like kind of the opposite of that, like where everybody in our marketplace went to is they created online programs because they saw the opportunity to sell something that didn't involve going out and being around other humans because we couldn't. So you had this influx of people who created programs and trainings and stuff that went online. Well, fast forward in time, what's starting to lose value? There's a lot of people that are struggling to sell just a straight program online because it's the information, but it doesn't get you the transformation, right? Yes. Yes. Yes, totally agree. And I'm actually, I'm excited as shit about the shift because human connection is irreplaceable.
32:48 And in an age where we have AI, everything is done on Zoom these days, the world has gotten lazy. And we've now gotten to a point where people are craving that human connection and that human touch. Because there is something magical about it. And, you know, there is something even, you know, going a little bit woo-woo about this. There is something incredible that happens energetically when you are with other people who are vibrating at a higher frequency. Yeah. than most people around you. It is incredible. It's the unspoken thing in the room that is happening and you literally can feel it.
33:29 If I had a nickel for every time you said, I mean, man, I think I heard this 25 times in the span of a couple of days, you go, oh my God, you know, the hair's standing up on my arm, getting goosebumps right now, you know. All the time. Because we're with these super high frequency, high energy people. And it's, it's real human connection where you're in front of each other, you know, sharing together. So, um, Yeah, dude, this really was a super powerful weekend. And listen, if you're listening to this right now and you're thinking, shit, I need to do more things like this. Well, let me tell you, we have an opportunity for you to do things like this. As I just mentioned, we've got our next event coming up September 17th through the 20th here in Fort Collins.
34:13 You can go to... www.empirepartners.net forward slash event and get all the details about it. And if you have any questions or something like that, or, you know, about whether or not it's right for you, just, you know, you actually can click on the episode in the podcast and just drop us a note. You can drop us a voice note. You can drop us an email, whatever you want to do right there, you know, on the Coaching Equation podcast website. And here's the thing. If you're listening to this, because many of you might listen to this long after this event is done, it might even be next year by the time you're listening to this. Our quarterly events happen like clockwork once every quarter, every single year.
34:55 So the beauty of it is that you can always go to that URL, www.empirepartners.net forward slash event. And there's going to be information on the next upcoming event. That's the cool part about this. But If you want to get yourself in an environment where you're ready to immerse, where you're ready to change your surroundings, be in a beautiful space. You know, the Elizabeth Hotel where we hold our Fort Collins events is an amazing place. Our members and guests have raved about it since we started doing events there. But it's a beautiful environment. If you want to have an opportunity to really get around people that are going to raise your energy and your frequency and think bigger with you and collaborate and get actual work done, you're going to have the opportunity to do all of that.
35:43 And on the opposite side of our upcoming event, you may well get done and go, holy shit, I just accomplished more in the last three days than I have in the last month. Just the way that we just did. So, man, I'm so grateful that we had that experience together this past weekend. It really motivated us to get off our asses to do more of that. And I'm also excited that we eat our own cooking on this front. And we need to do it more often in full transparency. But this is... That was our opportunity to do that. We just got done. Your turn now. www.empirepartners.net forward slash event.
36:24 Any last words of wisdom, my friend, before we drop out of here today? Yeah, just one other piece. I would say this much. If you're sitting there going, oh, I can't take the time away or I don't have the energy because I'm burning out or even if you're sitting there going, I can't afford it. I'm just going to tell you this much. Get resourceful. And that's the that's the first domino to success. Always, always, always get resourceful, because if you get your headspace into a resourceful space. You come up with better answers. If you get into a solution mode, you're going to come up with even bigger answers. And even with kudos to you, man, like the trip we just did to Arizona where I'm in my head. And by the way, you guys know, again, creature of habit.
37:05 I'm like, do we really need to do this? So spend the money on it. I went through all the stories. And then you got creative. You're like, hey, let's use points. Hey, let me use my status. Hey, let's use this. Let's use that. Let's find a way to do this. Let's use our coupons over here. And you helped us find a way to make it happen where it had zero negative impact to our world. And it literally is a priceless experience. And by the way, if anyone's listening, they're like, well, I'm not very resourceful on my own. Cool. Raise your hand. We'll help you get creative. We've got all kinds of clever ways. We have all kinds of people in our world that go, ooh, can I room with you? Hey, can I get a ride with you? Hey, can we split a lunch? Like there is, if you are really committed to growing and doing something big, get out of your own freaking way, get creative.
37:50 And again, if you're really stuck, raise your hand because we've got a hundred people in our world that will help you get creative. So, yeah. That's my story. You're sticking to it. So awesome. Well, and thank you for trusting me enough to get past all your stories. You know, that's another thing. Another one of the things that's most important is having people around you, you know, that'll push you just a little bit and that you trust enough, you know, that that everything's going to be cool and everything is going to work out. I think, you know, your words to me when we got on the plane was like, what are we doing again? What's what's the plan? Brooke had no fucking idea. Like, where were you going? What's going to happen? So it was great. You trusted me. Yeah. And it was rad. And I want to go back.
38:31 Yeah. Amen. Amen. Well, one last thing I would be remiss if I didn't drop this note. If you're listening to this episode on iTunes or Spotify right now and you're like, well, there's a website for the podcast. Fuck yeah, there is. Go to www.coachingequation.com. You can get to the website and at the website, you'll be able to, you'll see all of our episodes in full detail and glory. And there's a spot on the website where you can drop us a voice note, which is one of my favorite features. I get like excited, like a little school girl, when somebody drops us a voice note, it's amazing. Drop us a voice note, let us know how we're doing, let us know if you have any questions or if you want to attend the event.
39:12 And there's also a spot to email us as well. So, With all that said, my good man, and to you listening, thank you for listening to this episode of the Coaching Equation Podcast. Until next time, take care. Take care, everybody. Thank you for listening to this episode of The Coaching Equation. Please hit subscribe wherever you listen to your podcasts. And if you got value out of this episode, we would be so grateful if you would share it out with a friend and leave us a review on iTunes or your favorite platform. To learn more about Empire Partners or to inquire about working with Ryan and Brooke, please visit www.empirepartners.io forward slash go.
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